Strategic Plan 2009-2010
I. Provide information to and services for people affected by
AD/HD
- Continue to serve as a resource for accurate, evidence-based
information, through such vehicles as the National Resource Center on
AD/HD
- Continue to utilize online and email capabilities to provide
information
- Maintain the Spanish NRC website and exhibit/continue to collaborate
with the National Medical Association
- Provide user-friendly
information through Attention magazine for parents, caregivers,
adults, and professionals
- Provide user-friendly
information through the website for parents, caregivers, adults, and
professionals
- Continue to host the world's leading annual conference on AD/HD,
including being an IACET continuing education provider, providing online
alternatives to live 2009 conference events, and implementing "on
demand" online learning of conference videos and audios
- Maintain 200 local community groups that currently operate in
CHADD’s name
- Expand the reach of the Parent to Parent: Family Training on AD/HD
(P2P) program to an additional 1,000 families, including online
classes
- Implement the Teacher to Teacher (T2T) in-service pilot training for
teachers
II. Increase public awareness, understanding, and acceptance of
AD/HD
10. Disseminate and increase information about AD/HD to
target audiences through the National AD/HD Education Initiative which
include parents and families, public policy makers, and the media.
Maximize opportunities to increase name recognition and visibility of
the organization
11. Respond to threats and misinformation as they arise
through the National AD/HD Education Initiative
12. Continue to develop a new section of the website for
educators
III. Influence national, state, and local public policies
13. Implement the adult and child public policy agendas,
including the national debate on healthcare reform
14. Enhance funding for the National Resource Center on
AD/HD
IV. Strengthen CHADD's financial base
15. Stabilize the membership base of 12,000 members; expand
efforts to increase renewal/retention rate; increase our current
database of 70,000 constituents
16. Retain 2008-2009 corporate pharmaceutical financial
support
17. Continue the summer camp scholarship program
18. Continue the young scientists scholarship program
19. Explore and research non-pharmaceutical business
opportunities, products, and promotions. Identify at least seven
non-pharmaceutical businesses to potentially partner with. No business
arrangements are allowed for entities diagnosing and treating AD/HD and
related disorders
20. Explore partnerships with other allied nonprofit
organizations
21. Expand advertising beyond Attention
magazine
22. Sell existing CHADD products to the public online
(identify content and pricing; work with web managers on posting
technology)
23. If funded, collaborate with NIMH-funded researchers on
genetics and P2P
24. Organize and conduct two regional conferences; one in
Anaheim, California, the other in Northern Virginia
Download the Strategic Plan 2009 PDF Required
June 25, 2009
Adopted by the CHADD board of directors
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