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Strategic Plan 2009-2010

I. Provide information to and services for people affected by AD/HD

1. Continue to serve as a resource for accurate, evidence-based information, through such vehicles as the National Resource Center on AD/HD
2. Continue to utilize online and email capabilities to provide information
3. Maintain the Spanish NRC website and exhibit/continue to collaborate with the National Medical Association
4. Provide user-friendly information through Attention magazine for parents, caregivers, adults, and professionals
5. Provide user-friendly information through the website for parents, caregivers, adults, and professionals
6. Continue to host the world's leading annual conference on AD/HD, including being an IACET continuing education provider, providing online alternatives to live 2009 conference events, and implementing "on demand" online learning of conference videos and audios 
7. Maintain 200 local community groups that currently operate in CHADD’s name
8. Expand the reach of the Parent to Parent: Family Training on AD/HD (P2P) program to an additional 1,000 families, including online classes
9. Implement the Teacher to Teacher (T2T) in-service pilot training for teachers

II. Increase public awareness, understanding, and acceptance of AD/HD

  10.  Disseminate and increase information about AD/HD to target audiences through the National AD/HD Education Initiative which include parents and families, public policy makers, and the media. Maximize opportunities to increase name recognition and visibility of the organization
  11.  Respond to threats and misinformation as they arise through the National AD/HD Education Initiative
  12.  Continue to develop a new section of the website for educators

III. Influence national, state, and local public policies

  13.  Implement the adult and child public policy agendas, including the national debate on healthcare reform
  14.  Enhance funding for the National Resource Center on AD/HD

IV. Strengthen CHADD's financial base

  15.  Stabilize the membership base of 12,000 members; expand efforts to increase renewal/retention rate; increase our current database of 70,000 constituents
  16.  Retain 2008-2009 corporate pharmaceutical financial support
  17.  Continue the summer camp scholarship program
  18.  Continue the young scientists scholarship program
  19.  Explore and research non-pharmaceutical business opportunities, products, and promotions. Identify at least seven non-pharmaceutical businesses to potentially partner with. No business arrangements are allowed for entities diagnosing and treating AD/HD and related disorders
  20.  Explore partnerships with other allied nonprofit organizations
  21.  Expand advertising beyond Attention magazine
  22.  Sell existing CHADD products to the public online (identify content and pricing; work with web managers on posting technology)
  23.  If funded, collaborate with NIMH-funded researchers on genetics and P2P
  24.  Organize and conduct two regional conferences; one in Anaheim, California, the other in Northern Virginia

Download the Strategic Plan 2009  PDF Required

 June 25, 2009
 Adopted by the CHADD board of directors