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 Strategic Plan 2007

 Increase public awareness, understanding and acceptance of AD/HD

1. Serve as a resource for accurate, evidence-based information, through such vehicles as the National Resource Center on AD/HD and the National AD/HD Education Initiative
2. Disseminate and increase information about AD/HD to target audiences
3. Focus on CHADD’s Web presence by integrating more effectively the CHADD/NRC Web sites, and adding more content to the CHADD Web site, while increasing consistency of appearance between its sections
4. Increase name recognition and visibility of the organization

  
 Influence national, state and local public policies 

1. Maintain funding for the National Resource Center on AD/HD
2. Enhance CHADD involvement in state and local public-policy work
3. Implement the adult and child public-policy agendas
4. Develop a plan for increased federal funding of research to better understand, prevent, and treat AD/HD and related disorders

 Financial strategy

 Develop sustaining and adequate sources of revenue by:

1.  Maximizing the use of ATTENTION!® magazine and other CHADD programs to enhance non-dues revenue
2.  Stabilizing the membership
3.  Developing consolidated national-chapter financial statements
4.  Building individual and major gift programs
5.  Maintaining and promoting diversification of corporate support
6.  Maximizing outreach to foundations and government agencies

 Operational strategy

1. Develop, manage and enrich CHADD’s human resources  

 Download the Strategic Plan 2007  PDF Required

 March 28, 2007
 Adopted by the CHADD board of directors